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SKY KIDS DIAL UP ORIGINAL CONTENT WITH NEW TV ENTERTAINMENT SHOW INSPIRED BY BEANO


Today, SKY KIDS takes further steps to establish itself as the premier destination for Kids entertainment by announcing a new deal with Beano Studios to produce a brand-new TV show ‘SO Beano!’; inspired by the rebellious and anarchic ethos of Beano.com, the multi award-winning digital kids platform.


Filmed at Sky’s state of the art facilities - and to be available for customers on Sky, the SKY KIDS app and NOW TV kids platform - the new presenter-led entertainment show is inspired by the hottest trends and most loved content on Beano.com – from mad dance crazes and LOL-tastic comedy sketches to guest challenges and fresh new cartoons.

26x15min episodes, aimed at 8-11-year olds, showcase brilliant, young, diverse UK creatives both in front of and behind the camera. The show includes eight unique sketch acts and fresh talent in the form of presenters, animators, comedy writers and performers.


The show is hosted by rising YouTuber Joe Tasker, comedy actress Nimisha Odedra, online fan favourite Emma Shaw and Joseph Robinson who makes his debut TV appearance.

Showrunner George Sawyer (writer for Emmy Award winning ‘Horrible Histories’ and BAFTA nominated Disney animation ‘Counterfeit Cat’) brings his directing and producing expertise to Beano Studios’ flagship entertainment show.


SO Beano! marks the continued evolution of Beano Studios from a much-loved comic to a highly innovative, multi-platform entertainment producer and digital network, engaging kids across all screens with long and short form content.


Emma Scott, CEO of Beano Studios’ said: “It’s so great to work with the highly innovative, creative team at Sky Kids and bring the very best of our riotous daily Beano digital mayhem to its audiences! We’re really excited to showcase new, young and unsung UK digital talent with such a well known broadcaster. This new TV show embodies our kid-led mentality by bringing their loves and obsessions to screens across the land in a festival of hyper-relevant mayhem! ”


Head of Sky Kids, Lucy Murphy added: “We can’t wait to bring a bit of mischief to Sky Kids this autumn! This show really celebrates all the humour, mayhem and irreverence that kids (and their parents) love from the Beano.. There isn’t a kids show out there like it and it promises to bring something fresh to our screens that taps into everything kids love.”


ENDS

For more information please contact Georgina Vincent on gv@taylorherring.com/ 0208 206 5151


About Beano Studios

Beano Studios creates rebellious entertainment worldwide. The Studio produces diverse entertainment across multiple destinations; including TV, digital, , theatrical projects, consumer products, creative collaborations, and the legendary comic and annual.


Dennis & Gnasher Unleashed’ launched as the number 1 show on kids TV and continues to air on CBBC, and Beano has teamed up with Lime Pictures to reimagine Mnnie the Minx for a new audience in live action form.


Multi-award winning Beano.com is the fastest growing kids website in the UK and is growing rapidly worldwide. It is driven by a unique combination of kids insight and highly responsive content creation.


2018 is Beano’s 80th Birthday and more big plans are on the cards, including major events, big time collaborations and myriad of mischief!


About Sky

Sky is Europe's leading entertainment company, serving 23 million customers across seven countries - UK, Ireland, Germany, Austria, Italy, Spain and Switzerland. The company has annual revenues of £12.9 billion and is Europe’s leading investor in television content with an annual programming spend of £7 billion.


From exclusive partnerships with HBO, Showtime and Warner Bros. to Sky Original Productions, Sky offers the best and broadest range of content along with the best viewing experience to suit each and every customer. Whether that’s through the multi-award winning next generation box, Sky Q, or Sky’s contract-free online streaming service, NOW TV, customers have access to the latest movies, drama, sports and kids entertainment wherever and whenever they like. This is all supported by Sky’s best in class customer service.


Sky’s success is not just based on what the company does but how it does it. Named as one of the Top 10 Green Companies in the World by Newsweek, one of the world’s most recognised rankings of business’s environmental performance, Sky ensures its responsible business strategy is embedded right across the group.


Three new major commitments have been launched for Sky’s corporate campaign Sky Ocean Rescue; the reduction of our own single-use plastics by 2020; an investment fund of £25 million over five years in technology solutions; and support of marine protected areas across our markets.


Sky has over 31,000 employees and is listed as one of The Times Top 50 employers for women. Sky is listed on the London Stock Exchange (SKY).

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