THE BEANO IS A BRITISH ICON
When the comic team started work on The Beano back in 1938, they could have had no idea they were creating a British pop culture icon
Now, more than 80 years in the making, The Beano is the world’s longest-running weekly comic, and has been delighting children for generations!
ONE OF THE MOST RECOGNISABLE BRITISH BRANDS OF ALL TIME
95% brand awareness amongst adults
77% brand recognition amongst 6-12s
43% of the British public has read the Beano
87% parent trust scores
CHALLENGING & WEAPONISING HUMOUR
With over 2,000 characters in the archive, there's a rebel for every kid
It’s not just kids that we connect with; but families and adults too. In the heyday of print, more than 75% of all British kids read the Beano.
Ask any British adult if they know the Beano, Dennis and Gnasher, Minnie the Minx or The Bash Street Kids and there’s an extremely good chance they will!