THE BEANO IS A BRITISH ICON

When the comic team started work on The Beano back in 1938, they could have had no idea they were creating a British pop culture icon

 

Now, more than 80 years in the making, The Beano is the world’s longest-running weekly comic, and has been delighting children for generations!

ONE OF THE MOST RECOGNISABLE BRITISH BRANDS OF ALL TIME

  • 95% brand awareness amongst adults  

  • 77% brand recognition amongst 6-12s

  • 43% of the British public has read the Beano

  • 87% parent trust scores

CHALLENGING & WEAPONISING HUMOUR

With over 2,000 characters in the archive, there's a rebel for every kid

It’s not just kids that we connect with; but families and adults too. In the heyday of print, more than 75% of all British kids read the Beano. 

Ask any British adult if they know the Beano, Dennis and Gnasher, Minnie the Minx or The Bash Street Kids and there’s an extremely good chance they will!

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