Beano Studios partnered with VisitScotland and ScotRail for a two-year campaign promoting Scottish tourism and sustainable family travel through the “Kids for a Quid” offer.
Comic & Branded Storytelling
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Featured bespoke Beano artwork and classic characters inspiring family adventures by train.
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Ran as branded content across Primary Times, The Daily Record, Aberdeen Live, The List, and DC Thomson newspapers.
Multi-Channel Campaign
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Assets included Beano-branded print, digital, and online displays.
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Digital MPUs & Leaderboards drove traffic to VisitScotland’s Beano hub.
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OOH presence at 34 stations and 16 Scottish Information Centres, reaching 125k+ daily.
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Dedicated landing page received 27K+ visits with strong engagement.
Result
The campaign exceeded forecasts, achieved high click-through rates, and boosted Scottish tourism awareness while encouraging families to travel by train.
