First Project Since Official Launch of Kids’ Consultancy Beano for Brands
LONDON: 17 JANUARY, 2019, 8am (GMT): Beano Studios has kicked off 2019 working with The FA to test, create and launch a fun interactive app to drive play and learning in football.
The FA SuperKicks app is the first project to be announced by Beano for Brands since officially launching as the kids’ consultancy arm of Beano Studios at the end of last year.
The app is aimed at 5-11-year-old kids and their parents and is all about having fun, playing and learning both online and outside on their own and with friends.
Beano for Brands won a competitive pitch to provide a full range of bespoke kids’ insight, user-testing, white-labelled content creation and marketing materials for FA SuperKicks which will launch in February 2019.
The app will contain over 150 activity-based football and active challenges and a suite of additional content based on games and tasks to promote both an interest in an active lifestyle alongside a fun approach to learning and development. This white-labelled content is all produced by the award-winning Beano Studios’ creatives.
Hayley Granston, Managing Director, Commercial at Beano, spearheaded the pitch and said: “The FA SuperKicks app is a perfect example of how Beano for Brands can help clients really engage with kids. We’ve really enjoyed working with The FA from initial insight-driven planning and testing, through brilliant content creation and delivering the marketing materials for launch.
“We are uniquely placed to do this for brands because everything we produce is created with a kids’ first mindset. We understand kids because we listen to them every day and know how to make the content they love and want to keep coming back to for more.”
Georgina Lewis, Head of Marketing at The FA said: “The Beano Studios combination of strategy, deep insight, content that kids love and an expertise and heritage of storytelling made them our perfect partners.”
Beano for Brands is in discussion with a number of other household names to deliver insight and content led projects later in the year.”
Iain Sawbridge, Chief Content & Marketing Officer and head of Beano for Brands added: “We can help brands engage with today’s 5-11-year olds and their families by enabling them to ‘think more kid’. In particular to connect brands to kids digitally through insight, content and marketing campaigns.
And it’s a broad church: we are already working with brands that are obviously in the kids’ space – toys, gaming, publishing, film etc. – but increasingly we are connecting with broader family brands that need to engage kids to drive their relationship with families - from financial services, to technology, sustainability and cultural institutions.”
NOTES TO EDITORS:
Beano for Brands offers a full range of kids’ consultancy services:
1) Kid-first content – let us help you create content that kids actually engage with. Formats include video, games, quizzes, animation
2) Data & insight – sign up for our regular kid insight emails or get a deep insight dive powered by our Beano Brain to help answer tailored questions specific to your organisation
3) Strategy consulting – we can help you come up with a strategy to engage kids in a meaningful way
4) Marketing expertise – let us help you craft a campaign which genuinely reaches kids and their families and paints the picture you want
5) Partnership – partner with Beano and let it deliver unique reach and engagement for your brand. It could be innovative activations on Beano.com and digital network, as well as unique event partnerships and experiences
Beano for Brands is part of Beano Studios, a multimedia content business, driven by insight and data, which creates, curates and delivers mischievous entertainment for kids of all ages worldwide. Launched in 2016 Beano Studios produces diverse entertainment across multiple touchpoints including: TV, digital content, theatrical projects, consumer products, brand collaboration and the legendary Beano comic and annual.
🏆 Broadcast Digital Awards 2018: Best Digital Web Channel
🏆 Broadcast Digital Awards 2018: Best Digital Children’s Channel
🏆 PPA Awards 2018: Digital Innovation of the Year
🏆 Digiday Europe 2018: Best Brand Platform
🏆 Marketing Society Excellence Award: Best Brand Revitalisation
🏆 Effies 2108: Brand Renaissance
🏆 British Media Awards 2018: Best Marketing Team
🏆 Drum Online Awards 2018: B2C Publisher of the Year
+ International Emmy: Kids: Animation – Nomination 2018