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Global content business Beano Studios today announces the appointment of ex-Vice UK CEO Matt O’Mara to the newly created role of Chief Commercial Officer, reporting directly to CEO Emma Scott.

In his new role at Beano Studios, O’Mara will be developing all aspects of Beano Studios’ commercial proposition, growing key areas of the flourishing business, which includes creative agency services and media partnerships, as well as IP and licensing of show franchises and the commercialisation of Beano’s Gen Alpha research and insight capabilities.

Joining Vice in 2009, O’Mara spent the majority of the last ten years in senior management positions at VICE in the UK, for the last six years leading the UK business as MD and more recently CEO, during a period of transformative growth. His tenure coincided with Vice winning dozens of awards including British Media Company of the Year at the British Media Awards.

O’Mara will work closely with Beano for Brands Managing Director Amy Garrett, who joined earlier this year from Droga5 London, Hayley Granston, Beano’s Managing Director, Commercial, the newly appointed Vanessa Andreis, Director, Franchise Planning and Partnerships, and Angeles Blanco, Director, Global Licensing, as well as the senior management team.

Matt O’Mara, Chief Commercial Officer at Beano Studios, said, “It’s an incredible time to be joining the business and the incredible talent across all areas. I was planning to consult for a variety of companies, but met Emma and knew Beano Studios was the place for me. I’ve spent the last decade targeting a twenty/thirty something audience, so to be working in the kids and young adults’ space is fascinating, at a time when they are exerting more influence than ever on both society and consumer spending decision making. Beano Studios’ creative thinking, insight and incredible research capabilities can offer brands a significant market advantage in reaching the cohort and their parents.”

Emma Scott, CEO at Beano Studios, said, “Matt’s proven entrepreneurial and strategic drive is going to be a huge asset to Beano Studios as we continue our energetic growth into new markets and sectors. I couldn’t be more proud of the great talent we already have at Beano Studios, and Matt’s addition will be pivotal as we push into the next wave of growth. With Matt on board we are moving up a gear, as we seek to help both our own audience, and businesses we partner with, by using our award-winning ‘everyday rebellion’ drive.”


About Beano Studios:

Beano Studios: a rebellious content business, driven by insight and data, which creates, curates and delivers entertainment worldwide.

The Studio produces diverse entertainment across multiple destinations; including TV, digital content, theatrical projects, consumer products, plus the legendary comic and annual.

The award-winning is the UK’s fastest growing kid’s entertainment site, with 5M monthly reach across the Beano network.

Beano Studios’ International Emmy nominated Dennis & Gnasher: Unleashed! has now landed on Netflix in the US after becoming the CBBC’s highest rated animation at launch and sold across Europe. In 2018 SO Beano!, a presenter-led entertainment show inspired by the hottest trends and most loved content on, launched on Sky Kids.

Keep up to date with Beano:

Instagram: @BeanoOfficial

Twitter: @Beano_Official

Facebook: @BeanoOfficial


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