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· Beano Studios’ and Ted Baker announce collaboration to launch new 2018 kidswear collection from July 2018

· New range will be stocked in 45 key Debenhams stores across the country, with additional activities in key flagship stores across the country

· Fashion collection ‘Beano Baker’ range consists of multiple items featuring unique illustrations of iconic Beano comic imagery, including Dennis and Gnasher

Beano Studios and British luxury retailer Ted Baker have collaborated to create a new kidswear fashion apparel range, featuring iconic Beano artwork and characters, including Dennis and Gnasher.

The ‘Beano Baker’ fashion collection, which consists of a collection including t-shirts, loungewear, shirts and hoodies, will be available to purchase exclusively across 45 key Debenhams stores across the country, including flagship shops (Oxford Street, Glasgow, Manchester, Henry Street, Reading and Birmingham) from July 2nd and online from mid-July onwards.

Each product features a unique design inspired by the Beano’s original Fan Club colours and style guides, created to celebrate Beano Studio’s 2018 Rebel Year and beyond.

The sale of the garments will be supported in-store with POS materials and promoted to consumers via the brand’s social media channels.

Angeles Blanco, Director of UK Licensing said: “Ted Baker and Debenhams are the perfect retail partners for Beano to collaborate and launch a kidswear collection with. Both Beano and Ted Baker are brands recognised to being full of fun, with a high level of mischief! In our 80th year, it’s an ideal time for both brands to join together and shine through a blamtastic kids collection available through Debenhams.”

Craig Smith, Global Digital Commerce Director, at Ted Baker, said: “We’re excited about the new partnership, as Beano is an iconic series and one that we’re personally very fond of. To us, Dennis and Gnasher are childhood favourites that resonate with any generation and we’re looking forward to sharing the new range with our consumers.”

Sam Tweedie, Senior Designer at Debenhams, said: “Debenhams are excited to announce the launch of a mischievous matchup between Baker by Ted Baker and the iconic Beano brand. Launching exclusively to Debenhams in August 2018, the collaboration brings together the playful energy and strong sense of fun synonymous with Dennis the Menace and friends with the lux fabrication and bold styles of Baker by Ted Baker boyswear. Bright t-shirts, smart shirts and coordinating tracksuits in Beano’s signature cartoon style are set to be a sure fire hit with a new generation of Dennis fans and nostalgic parents for AW18”

- ENDS –

For more information, contact Georgina Vincent

Tel: 0208 206 5151

Notes to Editors:

About Beano Studios

Beano Studios creates hilarious, rebellious entertainment worldwide. The Studio produces diverse entertainment across multiple destinations; including TV, digital content, theatrical projects, consumer products, collaboration, the legendary comic and annual.

2017 saw the launch of Dennis and Gnasher Unleashed on CBBC and internationally, the launch and rapid growth of an award-winning digital network centered around and growth for the comic.

2018 is Beano’s 80th Birthday and big plans are on the cards, including major events, big time collaborations and myriad mischief!

About Ted Baker

Ted Baker London is world-renowned for its stylish and sophisticated menswear, womenswear, accessories (and everything in between), and is loved for its quality and distinctive use of design and colour. With the perfect blend of attention to detail, beautiful designs and high-quality fabrics, Ted mixes traditional and contemporary influences with an irreverent sense of humour and a quintessential British attitude.

About Debenhams

Debenhams is a leading international department store destination with a proud British heritage which trades out of 246 stores across 26 countries. Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions.

The business serves over 19 million customers with over 5 million visits online per week and deliveries to 60 countries.

In the UK, Debenhams is the market leader in beauty, handbags, occasion wear and swimwear and has a top three market position in womenswear and menswear and top ten share in childrenswear.

Debenhams has been investing in British design for over 20 years through its exclusive Designers at Debenhams portfolio of brands. Current designers include Abigail Ahern, Savannah Miller, Ted Baker, Jeff Banks, Jasper Conran, FrostFrench, Patrick Grant, Henry Holland, Julien Macdonald, Jenny Packham, Preen, Aliza Reger, John Rocha, Ashley Thomas and Matthew Williamson.


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