Ocado teamed up with WRAP and Beano Studios to create a playful, content-led campaign inspiring families to tackle food waste

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Beano x Ocado Cookbook

A bespoke 16-page A5 cookbook brought Ocado’s message to life with:

• Original Beano artwork, a comic strip featuring Ben Fogle and Bananaman

• Five character-inspired recipes like Nearly Gone-offee Pie and Bangers & Gnash

The cookbook was sent to Ocado Life subscribers, helping families cook together and waste less.

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Beano for Schools

Three interactive lesson plans, created with WRAP and endorsed by Love Food Hate Waste, encouraged kids to explore food waste and its impact on the environment.

• Linked to PSHE & Health and Wellbeing curriculum

• Packed with hands-on activities

• Free to download via Beano for Schools

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Impact:
This campaign showed how Beano’s humour, creativity, and credibility with kids and families can transform a serious topic into something engaging, shareable and behaviour-changing.