Ocado teamed up with WRAP and Beano Studios to create a playful, content-led campaign inspiring families to tackle food waste.
Beano x Ocado Cookbook
A bespoke 16-page A5 cookbook brought Ocado’s message to life with:
- Original Beano artwork, a comic strip featuring Ben Fogle and Bananaman
- Five character-inspired recipes like Nearly Gone-offee Pie and Bangers & Gnash
The cookbook was sent to Ocado Life subscribers, helping families cook together and waste less.
Beano for Schools
Three interactive lesson plans, created with WRAP and endorsed by Love Food Hate Waste, encouraged kids to explore food waste and its impact on the environment.
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Linked to PSHE & Health and Wellbeing curriculum
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Packed with hands-on activities
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Free to download via Beano for Schools
Impact
This campaign showed how Beano’s humour, creativity, and credibility with kids and families can transform a serious topic into something engaging, shareable and behaviour-changing.
