To raise awareness of Guide Dogs services for young people with visual impairments, they teamed up with Beano Studios for a licensed partnership campaign that launched on 1 May 2024.
Comic Strip Storytelling
A bespoke comic strip, ‘A Buddy For Life’, appeared in every Beano comic (newsstand and subscriber editions).
- Starred short-sighted Erbert, plus real-life Buddy Dog owner Alex (with Chance) and Guide Dog owner Hester (with Pickle)
- Showcased the impact of sight loss on young children and the support Guide Dogs provide to families
Accessible, Multi-Format Content
The campaign delivered assets across multiple channels:
- Bespoke printed comic strip with key visual artwork
- Audio Beano version and digital strip with dyslexia-friendly typeface for accessibility
- Supportive advertorial page in Beano comic and online audio coverage
Result
A truly “paw-some” campaign that combined humour, heart, and accessibility to raise awareness and connect families with Guide Dogs’ vital services.
