To raise awareness of Guide Dogs services for young people with visual impairments, they teamed up with  Beano Studios for a licensed partnership campaign that launched on 1 May 2024.

​

Comic Strip Storytelling

A bespoke comic strip, ‘A Buddy For Life’, appeared in every Beano comic (newsstand and subscriber editions).

• Starred short-sighted Erbert, plus real-life Buddy Dog owner Alex (with Chance) and Guide Dog owner Hester (with Pickle)

• Showcased the impact of sight loss on young children and the support Guide Dogs provide to families​

​

Accessible, Multi-Format Content

The campaign delivered assets across multiple channels:

• Bespoke printed comic strip with key visual artwork

• Audio Beano version and digital strip with dyslexia-friendly typeface for accessibility

• Supportive advertorial page in Beano comic and online audio coverage

​

Result:
A truly “paw-some” campaign that combined humour, heart, and accessibility to raise awareness and connect families with Guide Dogs’ vital services.